Saint-Ouen (France), 12 October 2011 – Gfi Informatique's CEO Vincent Rouaix unveiled the Group's new visual identity this morning. Assuredly innovative, this new identity reflects the Group's recent transformation initiated two years ago by its new governance. Representing one of Europe's benchmark players for value-added IT services and software, Gfi Informatique has defined a differentiating strategic positioning between global operators and niche players. Drawing on its multidisciplinary profile, the Group provides its customers with a unique combination of hands-on services, sector-based organisation and industrial solutions.

The logotype of a group on the move

The logotype adopted by Gfi Informatique bears testimony to its commitment to hands-on services as well as its ability to think differently and innovate by offering global, value-added solutions. The lowercase letters denote the usability and simplicity of a highly fluid monogram, representing a link between Gfi Informatique's teams and its customers. The rebounding dot symbolizes the desire for movement, enthusiasm, ideas and innovation. The contrasting grey and orange colours make the company’s corporate identity stand out sharply in its competitive environment. The orange rebound represents energy, reactiveness and enthusiasm, while the grey typeface tempers this energy by hinting at reason, composure and moderation.

A signature of involvement

The Group's new signature, "New Challenges, New Ideas", paraphrases the tasks at hand, placing the focus on creative and innovative requirements with which Gfi Informatique seeks to continually comply. The single-language signature echoes the Group's international vocation via simple words understandable by non-English speakers.

Reaffirmed values of excellence

This new identity reaffirms Gfi Informatique's belief that each employee's individual excellence promotes companywide success. This belief is inherent in the Group's five core values: Ambition, Commitment, Team Spirit, Innovation and Responsibility. These values vouch for a Group that is both in tune with its time and aware of its responsibilities. In the words of Vincent Rouaix: "Every day, our teams set out to imagine our future by addressing the challenges laid down by our customers. We bring them increased innovation, technology and mobility through our technological expertise, proximity, industrialisation and commitment: in a nutshell, increased value for our customers. Herein lies the ambition that drives Gfi Informatique on every level, and that makes us a recommended partner. It is this ambition that symbolizes our new identity".